Our Story,
Your Steps.

Our brand story

NEVER STEP BACK

RedTape stands today as one of the world’s most influential fashion and lifestyle brands, trusted by millions for its footwear, apparel, and accessories for men, women, and kids. What began with footwear has grown into a complete family fashion destination, uniting international style with uncompromising quality for every generation.

With a portfolio of globally recognised brands, RedTape is not just about products—it is about defining the way people live, dress, and express themselves.

Every collection is designed to elevate style quotients worldwide, ensuring that fashion is always within reach, whether shopping online or in-store.

Global presence

Our global footprint now spans 14 countries across 6 continents, with a strong and growing presence in the UK, South Africa, Turkey, Sri Lanka, Nepal, and Singapore, among others.

Having established a reputation in some of the most dynamic international markets, RedTape continues to expand rapidly, driven by an omni-channel retail strategy that blends cutting-edge digital innovation with an extensive offline network.

This synergy ensures a seamless brand experience for consumers across borders.At the heart of our success lies constant innovation and forward-thinking fashion sensibilities.

RedTape has expanded beyond footwear into clothing and accessories, evolving into a complete lifestyle brand. Each product is a statement of style, comfort, and performance, crafted for the modern global consumer.

But true growth is defined not only by scale but by responsibility.

At RedTape, we integrate sustainable practices across our operations—reducing waste, optimising resources, and minimising our impact on the planet. Our commitment is to build a brand that not only leads global fashion but also contributes to a better world.